Help & Support

Save time and money by reaching customers who are already searching for what you sell with Yahoo! Search Marketing. Through Yahoo's vast network you can reach 90% of active internet users¹ on sites such as Yahoo!, MSN, CNN and AltaVista. Here's how it works: when customers type in any of your keywords, your business listings could appear prominently on the search results pages.

Limited-time $0 deposit until futher notice (normally $5 deposit is required).²

As a member, you also get a special $60 credit² when you sign up for Yahoo! Search Marketing.

Yahoo! Search Marketing Search Listing Options

Yahoo! Search Marketing Self Serve has the following options:

		Self Serve
Sign Up Options		Online
Set Up Initial Campaign		No
Expert Assistance with Search Term Selection		No
Expert Assistance with Titles & Descriptions		No
Upfront Budget Advice and Strategy		No
Control of Your Campaign		Yes
Free Account Optimization		No
Upfront Assistance with Tracking URLs		No
Editorial Approval		Subject to review
One-Time Service Fee		No Service Fee²
		Get a $60 credit when you sign up for Self Serve.*

1. Account optimization can be redeemed no earlier than 60 days and no later than 180 days from date of sign up.

2. * Offer is only valid for advertisers opening a new U.S. Sponsored Search account. A new advertiser is one who has not advertised with Yahoo! for the past 13 months. Self Serve sign-ups, a nonrefundable $60 will be deposited into the account and will be applied toward click charges. The initial nonrefundable $5 deposit will be waived. Limit one offer per customer, and one use per customer on a single account. Offer may not be combined with any other offers or discounts, separated, redeemed for cash, or transferred. There is a minimum bid requirement of $0.10 per click-through. Sellers of certain legally restricted products may require certification at extra cost. Search listings subject to editorial review. Other terms and conditions may apply. See the Advertiser Terms and Conditions when you sign up. Offer valid until further notice.

To learn more about how Yahoo! Search Marketing works, click here.

Glossary

Search Term Selection - With Self Serve, you select your own terms following Yahoo!'s editorial guidelines and submit them for editorial review.

Titles & Descriptions - With Self Serve, you write your own titles and descriptions following Yahoo!'s editorial guidelines and submit them for editorial review.

Budget Advice and Strategy - With Self Serve, you can research Yahoo!'s search volume data yourself.

Control of Your Campaign - You retain full control of your advertising with either sign-up plan.

Tracking URLs - A tracking URL is your Web address (http://www.mycompany.com) with a special code attached (http://www.mycompany.com?source=overture). This lets you identify clicks from the Yahoo! network, even when the clicks are from one of Yahoo!'s partners.

Editorial Approval - Self Serve listings receive no expert feedback before submission and are subject to editorial review, which may take longer. Self Serve listings that do not initially meet Yahoo!'s guidelines must be modified and resubmitted.

How To Get Your $60 Yahoo! Search Marketing Credit²

To sign up for a Yahoo! Search Marketing account and receive your $60 credit*:

1. Click on the "Marketing" tab
   
2. On the left-hand menu click on "Make Money"
3. Scroll down to Pay Per Click
   
4. Click on "Yahoo! Search Marketing Pay-Per-Click Advertising - $60 Credit"
   
5. Click on "Sign Up!"
   
6. Choose your sign up option by clicking on Self Serve.

Select a Username, Password and verify your Contact, Company and Billing information. At Step 5, be sure to select your sign up method of Self Serve.²

Notes:

• Username -- must contain 6-10 characters, only letters or numbers
  Password -- must contain 6-10 characters, must include at least one letter and one number
  

Then, put a check by "I agree to Terms and Conditions" and click "Sign Up."

IMPORTANT: You will then receive an email from Yahoo! Search Marketing. Follow the instructions from the email on how to activate your account and then you will receive the $60 credit.

Footnotes:

1. Nielsen/NetRatings, Q1 2005 (custom aggregation of the many sites included in the Yahoo! Publisher Network).

2. Offer is only valid for advertisers opening a new U.S. Sponsored Search account. A new advertiser is one who has not advertised with Yahoo! for the past 13 months.  Self Serve sign-ups, a nonrefundable $60 will be deposited into the account and will be applied toward click charges. The initial nonrefundable $5 deposit will be waived. Limit one offer per customer, and one use per customer on a single account. Offer may not be combined with any other offers or discounts, separated, redeemed for cash, or transferred. There is a minimum bid requirement of $0.10 per click-through. Sellers of certain legally restricted products may require certification at extra cost. Search listings subject to editorial review. Other terms and conditions may apply. See the Advertiser Terms and Conditions when you sign up. Offer valid until further notice.